Blog
26 April 2019
How to find your hotel’s brand voice in a crowded marketplace.
The reason a customer buys from you rather than a competitor can be rather complex to understand.
It’s easy to assume that a guest is looking only for the cheapest room, motivated by price. But in fact, each prospective guest goes through a decision making process, a journey with different touch points or stages as they go from a point of discovery through to the final decision to buy.
Each s...
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