Blog
20 December 2019
How to get your 2020 hotel distribution strategy ready for action.
The hospitality industry has experienced dramatic disruption over the last decade particularly in the area of hotel channel distribution and the unprecedented number of options that guests have for booking a hotel room.
In the old days competition was limited to keeping an eye on what your competitor across the street was doing.
Today it is still the traditional competitors but now we also ha...
15 November 2019
How to improve direct booking conversion rates for your hotel property.
With so much search traffic and reservations for hotel operators now being sourced online, it makes sound business sense to integrate your online booking engine into a corporate website to grow direct bookings.
Operators can make a significant impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many i...
03 November 2019
Location, location, location - having the best hotel location makes it easier to market your hotel but, what if you don’t have the best location?
While a great location is a huge marketing plus, it’s not the only thing that can attract guests and there are other ways to make your property stand out.
Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to understand what their unique values are to be able to differentiate themselves.
To do this, you’ll need an understanding of the custome...
20 September 2019
9 ways independent hotel operators can generate more direct bookings to meet the changing booking behaviour of guests.
Independent hotel operators may lack the corporate backing to invest in expensive revenue management systems, but they are able to make swift moves to leverage shifting consumer demands and changes in the market because of their lean operations.
Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, accordi...
08 September 2019
How to understand and influence your customers buying behaviour.
Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors.
To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning.
It’s easy to assume that custom...
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