Goal
- Develop a rate and room strategy that your team can apply as the level of customer demand changes up and down over a year
Mission
- Benchmark performance against competitors
- Provide easy to understand revenue management guidelines and instructions
- Agree performance measures and responsibilities on who does the tracking
- Reduce efforts needed to manage rates and rooms inventory
- Profile your customer
- Document the historical demand and booking patterns
- Create a future demand calendar
Revenue management
Goal and mission
Market segmentation
Pricing and rates
Budgets, forecasting and a demand calendar
Capacity allocation
Performance
IT / Analysis support tools
